On avoiding the race to the bottom
A discussion near and dear to my software-developing, services-selling heart: the downward trend of pricing things with hidden complexity. From the post:
…there is an underserved category of work between direct employment and fixed bids. Between every layperson that has a need and every cookie cutter project, there is a gap. A gap of missing expertise. To fill this gap, we require the foresight to determine what needs to be done, the strategy of the best way to do it, the well-honed ability to execute on an on-going basis, and, certainly, the experience of what constitutes good work.